OUR TEAM

(Click on a team member’s name to learn more)

JEFF OLIPHANT

With a penchant for great storytelling and a keen eye for unique product, Jeff Oliphant has been creating winning brand marketing programs while developing significant special market revenues for his QVC clients since 1998. A legacy representation group with one of the longest standing successful tenures of any organization doing business exclusively with QVC, J.W. Oliphant & Associates, under Jeff's leadership, has been responsible for many of the most successful strategic sales efforts and memorable live TV moments in QVC's storied history. And with the 2018 QVC acquisition of HSN under the flagship Qurate Retail Group banner, Jeff has expanded the scope of his team’s expertise to QVC’s sister channel to create even more indelible moments and memorable successes. Prior to starting J.W. Oliphant & Associates, Jeff partnered in the start up of One Source Group a logistics and merchandising modeled business providing foundational support for QVC.com in their infancy. And prior to this, Jeff created Great American Booksellers a boutique fulfillment company offering pick, pack and drop ship services to an emerging e-commerce publishing community. A Florida resident, Jeff is the proud father of two outstanding young adults, enjoys a good read, delicious food, an occasional round of golf and discovering new favorite places while traveling.

CAITLIN FELDMAN

Caitlin Feldman is a graduate of Albright College with a dual degree in Business Administration and Fashion Merchandising. Before joining J.W. Oliphant & Associates, Caitlin spent 5 years with QVC as a merchant/buyer in various categories including Gourmet Food and Kitchen Hardgoods, helping to launch and build many successful brands. During her time at QVC she won outstanding achievement awards in both sales, product development, and show planning & execution. She was responsible for managing some of the largest food brands with double digit growth year over year. Caitlin, a PA resident, enjoys traveling, baking and shopping. A former collegiate all-conference field hockey athlete, she is now enjoying raising her daughter, Stella and son Archie.

AUBRI OLIPHANT

Aubri Oliphant joined J.W. Oliphant & Associates in May of 2018. Aubri comes to us from the TJX Companies where she was provided the opportunity to cut her retail teeth and brand building skills on a large scale. As a Brand Manager with J.W. Oliphant & Associates, Aubri will continue to hone her big thinking skills with brands large and small to create fast moving and successful businesses on the QVC and HSN platforms. In 2019, Aubri championed the growth of the #1 ranked new product in the entire culinary space at QVC. Aubri is a graduate of Union College and is a Certified Hot Warrior Yoga Instructor. These days, Aubri loves the big city vibe, the emerging and on trend national food scene and all things shopping! Aubri is a proud owner of a Cockapoo named Moose.

RALPH PALLARINO

Ralph Pallarino started cooking at 5 years old! A self-taught chef, Ralph has owned and operated three restaurants in the Philadelphia area...creating menus and serving as head chef. Ralph's experience with food in front of the camera includes appearing on "Date Plate" on The Food Network, NBC's "The Restaurant" several local TV food spots and his current role as the QVC on air spokesperson for The Kansas City Steak Company. Along with Ralphs' considerable experience in all facets of the broader food business he has a degree in Finance & Accounting and further enhances his J.W. Oliphant & Associates duties by sourcing and table setting a wide variety of new brands and products for our brand managing team. Ralph enjoys wine tasting, cooking and playing tennis and resides in Eastern PA with his wife and two children.

DANA FLEMING

Dana Fleming has been with the J.W. Oliphant & Associates team since 2014. In this time, Dana has successfully represented many of our top food brands as a live TV spokesperson on QVC including; KIND, Harry & David, Cushman HoneyBells and Wolferman's. More recently, Dana has expanded her role to Brand Manager by leveraging her unique experience within the QVC platform. Dana splits her time now between On Air Guesting and finding and developing our next generation of great business at QVC! A graduate of Michigan State University with a degree in Political Economy, Dana began her career in the Finance world. An avid golfer and lacrosse mom, Dana loves to entertain in her New Jersey home where she resides with her two teenage daughters and her golf-obsessed husband.

ELIDA GUTIERREZ

Elida Gutierrez Is the owner of L On Air Marketing with her business partner Jeff Oliphant. As a sister company to J.W. Oliphant & Associates, L On Air Marketing and Elida intentionally lean into women owned and minority owned brands to nurture and develop. A natural born story teller and seller, Elida has a passion for brands, sales and innovation. Earning her Business Marketing Degree from West Chester University and now challenging the next generation of would-be entrepreneurs as an Adjunct Business Professor at Atlantis University in Miami, Elida has a knack for making common sense out of complex business strategies for her students and clients alike. For the past six plus years she has worked successfully in the QVC and HSN ecosystem. Her creative thinking skills provide her clients the leadership, strategic sales and brand managing know-how that has led to countless successful sales initiatives. Elida doubles as an On Air Guest for many different brands in the culinary space on QVC and thus provides valuable first-hand coaching expertise to many of the On Air Guests that represent her clients on live TV.

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