Bringing Winning Brands and Unique Products to Television Shopping
Since 1998, J.W. Oliphant & Associates has been providing complete representation services within the ever-evolving QVC and HSN omni channel platforms… developing unique sales and meaningful customer connectivity driven through executable product based and story telling strategies on live television and social media are our core strengths. Our comprehensive leadership approach ensures our clients take full advantage of the direct to consumer reach that the QVC and HSN platforms provide.
Navigating the unique business landscape of television shopping is not a simple task. Our experience with and understanding of the QVC and HSN business culture along with our knowledge of the many nuances associated with the product life cycle allows our team to anticipate important situations rather than just reacting to them. This edge often results in new airtime exposure and incremental sales volume rather than missed opportunities. It is not enough to have the next great product, nor is it enough to have had success in traditional retail channels… on this playing field, you must be expert at the art of the live sell - Jeff Oliphant