J.W. OLIPHANT & ASSOCIATES
A SOPHISTICATED E-RETAIL PARTNER
CASE STUDIES
IS YOUR PRODUCT RIGHT FOR QVC AND HSN?
(TRY ANSWERING THESE QUESTIONS….)
It's one thing for the SKLZ Pro Mini Hoop over-the-door indoor mini basketball hoop to rely on its in-store product packaging and the imagination of potential buyers to make the sale - it's a completely different selling proposition altogether when this best selling QVC item is thrown over a true-to-size living room door prop and two QVC show hosts in their 3" heels are dunking on each other while describing the benefits of the Pro Mini Hoop's "breakaway rim" - see what we mean?
Reading a menu in a low light restaurant, finding the keyhole to your front door after the sun has gone down or lighting the way at night for your pooch while you wait for him to do his business are all problems IF you are holding a traditional 2 lb incandescent flashlight. Enter the iconic Photon Microlight that revolutionized an industry and brought personal LED lighting to QVC. The Photon Microlight weighs about 6.6 grams - it is roughly the size of a Quarter - it's LED light lasts for over 100,000 hours and the battery is rated for nearly 10 years... problem(s) solved!
QVC (Quality - Value - Convenience)
Customers flock to QVC and HSN for a number of reasons first and foremost is to get a great deal! And both QVC and HSN are known the world over for having the very best deals in every product category they offer. Will you be able to fashion a compelling value, work on less margin, find efficiencies in production, compete with your own website pricing?
After launching in the fall of 2012 with good sales results for what was in fact a very fair first product offer, the folks at Strawberry Hill Povitica looked to "tip" their business at QVC when they created their first "bonus" offer. This 3-for-the-price-of-2 bonus offer launched in August (off season) and true to their nature, QVC customers responded with reckless abandon. Truly the very best deal in all the land...this undeniable value was the key to success for the Strawberry Hill Povitica brand at QVC
At the heart of every great product and echoed throughout it's coordinated brand messaging is a romantic, heartfelt and sincere story. Nowhere in the retail business can you express this story more vividly than live on television at QVC and HSN. Your product has finally found its voice... no longer sitting motionless, static, quiet on a store shelf - instead it comes alive as you (or your selected product guest) and the QVC or HSN show host engage, dance and weave this most urgently romantic of product stories... sound like fun?
In the fall of 2011The Authentic Gourmet launched on QVC with the most romantic of concepts.... to deliver to the QVC customer authentic French patisserie directly from....you guessed it... France! A J.W. Oliphant & Associates, LLC original food concept, we built from scratch a business based on a story of romance and founded on the highest quality products in the range. We knew that the butter croissant, for instance is a staple on the American breakfast menu - we also knew that the butter croissant that most Americans were eating every day was an imposter! .... and there in lies the romance. Wouldn't we all want to experience the true, classic French butter croissant? With its rich creamy French butter, its soft, tenuous, flaky layers of pastry melting in your mouth - and as we stand in our kitchen full with the aroma of Paris we are immediately transported to a quaint sidewalk patisserie on the Avenue de Champs Elysees.... and well, you get the point :)